GTB Music Fiesta

A landmark annual music event for Guaranty Trust Bank, bringing together Nigeria's biggest recording artists and tens of thousands of fans across multiple outdoor stages in Lagos.

Deliver a world-class live music experience at national scale — managing artist logistics, multi-stage scheduling, crowd safety, broadcast production, and GTB brand integration across a two-day outdoor event.

Du Jour Events served as the full production and management partner. We designed the stage infrastructure, led vendor procurement, managed artist liaison from green room to stage, and coordinated security across the entire site.

The event ran to within 3 minutes of its published schedule across both days. Social media coverage reached an estimated 4 million impressions. GTBank rated it their highest-impact sponsorship activation of the year.